TXB Brand
Texas Born, better served.
The TXB story is about elevating convenience through fresh food, clean stores, and community pride backed by Taylor-Smartt’s integrated supply chain.
TXB pillars
- Fresh kitchens with local ingredients where possible
- Friendly teams and immaculate, well-lit stores
- Fuel quality assured by our Energy division
- Technology that speeds checkout and loyalty
A new standard
Destination convenience for Texas and Oklahoma
Launched in 2020, TXB combines the ease of a forecourt with the quality of a fast-casual restaurant. Stores are designed to be bright, welcoming, and community-forward.
Fresh Food, Friendly Service, and Fueling Your Day are more than slogans—they are daily operating standards reinforced by training, sourcing discipline, and clean environments.
TXB continues to expand, carrying the “Leave 'Em Better” promise into every new market.
On-site kitchens deliver made-to-order meals at the pace of travel.
What makes TXB different?
Four experience drivers
Every store is built to reinforce food quality, trust, and convenience.
Made-to-order meals
Fresh breakfast, lunch, and dinner offerings prepared in-store with visible kitchens.
Quality fuel & fleet services
Fuel supply quality controlled by our Energy & Logistics division for reliable performance.
Technology-driven experience
Frictionless checkout, mobile ordering, and loyalty programs that respect customers’ time.